Pantone’s 2021 Color of the Year was practically picked for Ivory House Creative. Pantone was Inspired by the need for hope and energy, combining a medium gray and sunny pale yellow for this year’s color of the year. We love this color combination for its reserved yet positive sentiment. Not only does this reflect our branding, but also our current perspective as a creative small business.
Over the course of the last few months, Ivory House Creative has undergone some significant transformations. Prior to 2020, wedding stationery was our bread and butter. Routinely attending bridal shows, participating in styled shoots, and collaborating with local wedding vendors in the Dayton-area expanded our clientele greatly. Our clients brought us imaginative wishes and creative ideas that we then brought to life. Then COVID happened.
As with many other areas of life, weddings have taken a tremendous hit during the COVID-19 pandemic. In response, we took the opportunity to pivot. We have already expanded with new products. This includes a variety of instant downloads and an entire collection of semi-custom stationery. We have also been focusing on making our current offerings more accessible to a variety of price points.
To continue our efforts, we have also made the decision to further shift our focus towards our fellow small business owners. In doing so, we will be introducing a variety of branding and design services including our new retainer program. Don’t worry, wedding stationery isn’t going anywhere, this is simply an expansion of our offerings allowing us to grow, both creatively and professionally.
With so many new businesses started in 2020 (33K more than in 2019), we have seen an increase in the need for branded materials such as logos, email signatures, letterheads, and other day-to-day business necessities. Considering how digitized brand experiences have become in the last year, we want to support new entrepreneurs and current small business owners by creating beautiful branding they will use in their daily operations.
We believe everything in life should be paired with thoughtful design and your business is no exception. Whether you are looking for a logo refresh, marketing literature, or a total rebrand, we will work with you to elevate your brand and help you create visually appealing and functional content along the way. Business services will include branding, website design, and a retainer option for your on-going projects.
Pantone describes its 2021 pick as “a marriage of color conveying a message of strength and hopefulness that is both enduring and up-lifting.” We are hopeful that these changes will help inspire us to remain joyful in finding newer, bigger, and better ways to serve our clients.
Stay tuned for more information on packages, pricing, and availability. Want to skip the line? I would love to chat with you about your branding needs! Get in touch with me here.